Approve Starts Developing
Bringing real-world industry pain points into focus with a tool built for clarity, control, and collaboration.
At Promotino, we’ve always believed that great software starts with deeply understanding the problem. After years of building platforms that help teams communicate more clearly around visual content — most notably through Visual Debug, used by hundreds of development teams — we’re now taking that experience into a new industry. Introducing Approve: a specialized platform for managing visual approvals in the world of branded merchandise, print, and promotional materials.
Why We’re Building Approve
We’ve spent the past few years listening — closely — to advertising agencies, print shops, and production teams. One pattern became crystal clear: the visual approval process is often chaotic, manual, and time-consuming.
Teams were juggling email threads, PDF attachments, chat apps, and verbal updates — all to answer one essential question:
"Is this proof approved and ready to move forward?"
We heard stories of missed deadlines, duplicated work, delayed approvals, and confused responsibilities. And most importantly — we saw a tremendous opportunity for improvement.
Teams were juggling email threads, PDF attachments, chat apps, and verbal updates — all to answer one essential question:
"Is this proof approved and ready to move forward?"
We heard stories of missed deadlines, duplicated work, delayed approvals, and confused responsibilities. And most importantly — we saw a tremendous opportunity for improvement.
A Familiar Problem, a New Context
With Visual Debug, we tackled a similar problem in software development: how do you collect clear, contextual visual feedback between developers, project managers, and clients? The parallels between industries were too strong to ignore.
In the promotional and print space, the stakes are different — physical production depends on accurate, timely approvals — but the core need is the same: Clear, fast, and structured communication around visual content.
In the promotional and print space, the stakes are different — physical production depends on accurate, timely approvals — but the core need is the same: Clear, fast, and structured communication around visual content.
Built With Industry Experts
From day one, Approve has been developed hand-in-hand with real professionals from the promotional products industry. Agencies and producers who live this process every day have been instrumental in shaping the features, flows, and priorities of the platform.
Every approval flow, every notification, and every design decision is informed by their insights. It’s software grounded in the real world — not generic task management.
Every approval flow, every notification, and every design decision is informed by their insights. It’s software grounded in the real world — not generic task management.
What Approve Offers
Approve is more than a digital proofing tool — it’s an end-to-end approval system that helps teams:
In short, Approve gives teams full visibility, accountability, and efficiency — while simplifying the client experience.
Looking Ahead
We’re currently working with a small group of early partners to refine the product, test real-world workflows, and make sure Approve truly delivers on its promise. If you’re in the business of managing approvals for branded materials and want to bring more structure to your process — we’d love to talk.
Join the Journey
This is just the beginning.
If you’d like to be among the first to try Approve or simply stay updated on our progress, visit approve.design or reach out to our team directly.
Together, let’s build a better way to approve.
If you’d like to be among the first to try Approve or simply stay updated on our progress, visit approve.design or reach out to our team directly.
Together, let’s build a better way to approve.
